Airlines, apps, and entertainment

I recently visited Microsoft in Seattle and want to share what I noticed on my way going there and back. I shot some photos and videos of the digital touchpoints and digital marketing offered by United Airline and Alaska Airlines. Mobile, apps, social media, and modern inflight entertainment… Check out the photos and video below.

Inflight entertainment. You pay $8 for your own personal tablet filled with movies, music, and games.


Watching the Hobbit. Check out the napkin. All covered with digital touchpoints marketing.


… and on the other side of the napkin: social media engagement.


By the United Airlines gate: marketing of their apps.


The latest folder about connecting to Wi-Fi and their personal device entertainment.




… and not just Alaska Airlines uses their napkins to market their digital services, so does United.

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Digital Transformation

Who wins? What determines who wins in today’s highly competitive markets? The new digital economy establishes new best practices and rules, driving transformation in how companies and organizations operate.

We’ve found that companies which strategically drive a digital transformation program, significantly improve in value and performance. One of our most valuable tools in helping clients define and deliver winning strategies and solutions is a framework called “Digital Transformation” The framework is created and actively maintained by Capgemini Consulting and MIT Sloan Management Review. I intend to write a few posts on the Digital Transformation framework, particularly highlighting specific examples of what actually makes a digital leader today. The framework focuses on three major domains of transformation:

  • Customer Experience
  • Operational Process
  • Business Model

In each domain, the framework highlights a number of key transformation and technology areas, and examples of best practice solutions:


In collaboration with customers we help define detailed roadmaps which target both actual changes necessary of management, organization and processes (Transformation Management) as well as specific new digital solutions facilitating the transformation (Digital Intensity).

The framework is continuously updated through working with thousands of executives in 100+ countries. Capgemini Consulting publishes case studies, reports and framework updates frequently, and it’s a great source of business and technology insights. Below you will find the most relevant links and sources for Digital Transformation. But don’t worry… In the next few posts, I’ll consolidate and summarize what I’ve found to be the most valuable pieces. Stay tuned!

Digital Transformation sources


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Apple gets serious on mobile payments

For years we’ve been waiting to see what cards Apple actually holds in mobile payments. It’s getting more and more likely that they will play their hand on the “iPhone 6″ event on September 9th.

Analysts expect Apple to introduce mobile payments services and features using short-range secure communication technology  (NFC) built directly into the new iPhone. A likely security authorising feature would be the Touch ID fingerprint sensor that made its debut in iPhone 5.

Rumors have it that the three big credit card companies (MasterCard, Visa and American Express) already have signed deals with Apple supporting “iPhone 6″ contactless payments. If these rumors are true, they can potentially turn the 800 million credit card details already attached to iTunes accounts into mobile payment instruments.

I don’t know if these rumors have any substance. Even if they do, we know that succeeding in mobile payments takes more than a phone and credit card linking. Assuming that Apple manages to solve mobile payment infrastructure without significant investments in the channel (I don’t believe we’ll see Apple branded machines by store counters, instead we’ll more likely see a “iOS-device to iOS-device”-solution), it takes volume adoption throughout sectors in global markets. It also needs to address either competition and/or collaboration with banks.

That said… it would not be the first time Apple enters into a complex market, that others (including Google) already have tried addressing without succeeding, and succeed in the first blow. Looks like there’s more to anticipate than just a new phone and watch…

For more details, check out the following articles:

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Video: Building your personal brand

National IT-magazine Computersweden (IDG) has a career/recruiting site. I was recently video-interviewed on the topic of building your personal brand.

You can view the video below. It’s in Swedish… but here’s a translation:

“My name is Andreas Sjöström. I’m a developer and I manage Sogeti’s practice for online, mobile and Internet of Things. Building your own personal brand today is extremely important but it can be tricky, because the actual building of your brand must never be the primary motivation and drive for what you do.

For me, I’ve had two fundamental aspects in building my own personal brand:
The first aspect is the joy, passion, and love for what I do. Curiosity and the will to do something which is good not just for me but for others: the value. There’s tremendous amount of joy and passion in creating value.
The second aspect is the appetite and hunger to always learning more. There are always new things you can learn, in new forums and from new acquaintances. Learning is critical, especially in domains where you are not an expert to begin with, and then penetrate that.

When you build with passion and love, and skills and learning… when you use these things and make yourself available to others who seek it, need it… then your profile will be established as an expert. You’ll be recognized as being an expert.

So, for successful building of personal brand, you will need this:
that you then dare to claim your space, that you dare to be seen, that you are boldly confident, and sincerely humble with what you know.”

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Internet of Things-labs and connected flowers

Internet of Things… there’s nothing like cutting through hype and getting your own hands “dirty”. Chris Forsberg is visiting at our Stockholm office and the desks are now occupied by iBeacons, Arduino boards, Electric Imp-stuff, and soldering irons. Today, Dag Pettersson joined us and showed his latest experiments.
Below you can see some of the action and one of the finished ideas is a flower that is connected to the actual sales results of a customer, and depending on sales performance, the flower “changes” color. Only the imagination is the limit and that’s what I love with new technology.

… and now, we’re heading to Amit Chintawar’s place for some real Indian food. Life’s good!









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