Open letter to Schiphol airport

Dear Schiphol airport,

I’m writing this open letter to you both as a manager in the IT-industry and as a father. I’m humbly asking for your assistance in one of our (as in everyones) most critical challenges. I’m asking you since I am frequently a customer of yours. I’ve travelled through your airport more than fifty times the past couple of years.

In our company, we work hard every day trying to recruit new female IT-talent and we actively work on improving gender diversity in leadership positions. There are many reasons why this is difficult and I believe in addressing all of them, always, and as soon as we see them.

One of the reasons why it’s difficult to solve the gender diversity challenges is most likely found in how we shape our young ones. This is what happens every day, also at Schiphol airport. In one of your stores, you are allowing/making an unfortunate distinction between boys and girls. See the photos below. Note the sign saying “Girls”. (Not long ago there was also a sign saying “Boys” hanging over the building/robotics section.)

By allowing/making this distinction, you help shape the unfair and unfortunate norm that girls should play with dolls and boys should build and learn about electronics/robotics. This is where the IT-industry’s challenge starts. This is where girls are told to stay away from robotics and where boys are told that playing with dolls is not OK.

I would love to see, when I return back to Schiphol, that this store makes no more such gender distinctions. I would be very happy to see you/the store owner arrange the products in other categories, instead. There are many other to choose from (age, interests, brands, arts, craft), without using stereotypical and polarising characteristics (blue/pink or doll/action).

Thank you!





Continue Reading · 0 · Categories: GenderDiversity

Faster, cheaper, and open… Innovation

Innovation is the hottest topic in digital transformation today. It includes technology accelerators such as IoT, machine learning, robotics, new API platforms, and so on. The topic of innovation also evolves around the “who, what, and how”-questions, and it is evident that the faster, cheaper, and open you can run your innovation process, the more value you will be able to create.

The latest report and update of our digital transformation framework (“The Innovation Paradigm for the Digital Age“) dives deep into these aspects, so I recommend spending a few moments and take it to heart. Download it here…


Continue Reading · 0 · Categories: digitaltransformation, Innovation

Blog updates

I’m in the process of updating/redesigning the blog and the purpose is to create a clearer focus on digital transformation and innovation. Meanwhile… I am sorry for the mess, potentially broken links, empty pages, etc.

Continue Reading · 0 · Categories: Mobile

Current digital transformation topics

In the last few months, I have traveled to meet customers in Belgium, the Netherlands, Sweden, and the UK. A handful of topics seem to be in focus, regardless of country and sector:

  • Innovation
  • Digital ecosystems
  • Customer journey mapping (in a truly customer oriented way)

Below are some key questions being asked and thus also indicate where companies are spending attention in their ongoing transformation programs.


  • How do we best work with innovation?
  • Optimal innovation processes?
  • Dedicated innovation group or everyone involved all the time?
  • Interfacing external parties, such as the startup-scene, partners, customers, etc
  • How can achieve traceability between ideas to incubate/try and our business’ core business objectives?
  • How can we experiment externally, without hurting the brand?

Digital ecosystems

  • How can we open up our products, services, operational processes, and systems, to better collaborate with the world outside the company?
  • How can we both protect our data and at the same time provide easy access to it?
  • If we don’t know how to make money (business model) from sharing data or participate in new digital ecosystems, is it at all worth the efforts?
  • What are the best API-platform management practices?

Customer journey mapping

  • How can we better understand WHY our customer buys or product/service?
  • What happens before and after that the customer has interacted with us, and how can we digitally improve those experiences?
  • How do we test the outcome of changed digital touchpoints acorss entire customer journeys?



Continue Reading · 0 · Categories: digitaltransformation, Innovation

Connecting my retinal implant to Google Translate

Update: Yes, this is an April’s Fools’ Day joke. But consider that given the increase of adoption of wearables and IoT in general and that research on retinal implants is serious already, it’s not strange that most of the comments I received through various channels indicate that many believed this specific retinal implant experiment to be true. I am not laughing, because eventually we will see these implants in the market.
My opinion regarding implants is that they are irrelevant in the form of NFC or if they serve as authentication vehicles alone. We can solve those challenges without going under the skin. Only when implants actually belong in the body, meaning they add value to the body itself, will adoption be likely. I am sure most agree with me on this standpoint and that’s also why we look forward to improving lives with technology like this. The key to getting there is fundamentally about making it safe and always ensuring that the individual always has full control of data being passed in and out of its body. Health, personal integrity and security take on whole different meanings once we start interacting digitally with our brains. Exciting times ahead!

Original post:
I have just had my latest implant surgery done, and it’s amazing! As you know, I recently experimented with an NFC implant to board an aircraft, and concluded that implants just for the sake of authentication are irrelevant. The chip has to do more than that, to justify the “cost” of putting something under your skin. I therefore went and got myself a retinal implant, a chip that connects to my optical nerves.

I’ll cover this in more depth soon, but in summary the chip is connected over bluetooth to my phone, and it augments digital images into my optical nerve. The benefit is that not only can I “see” through the lens of the phone’s camera, but I can also see what is on the screen of the phone, without looking at it.

Below you can see how I connected to Google Translate to automatically get everything I see translated from one language to another. This weekend I will experiment with map directions and generally how much I can do without actually picking up my phone!



So, when I look at the cover of the book “The App Effect”, I can have the app translate it into German and augment the translate directly into my optical nerve.

This is what the book cover looks like…


… and this is what I see!


Continue Reading · 4 · Categories: Biohacking