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Mobile apps dominate Internet traffic

Last month was the first time ever that smartphone and tablet apps originated more Internet traffic than PCs (US data). In the article “Mobile apps overtake PC Internet usage in U.S” we learn that mobile devices originated 55% of Internet usage, which is interesting, but even more interesting is the fact that apps accounted for 47% vs 8% from mobile browsers. Clearly, users like to surf the web using a mobile browser but they prefer to go online using dedicated apps.

I am assuming most of this traffic is streaming media since traffic generated by streaming media grows almost exponentially. Streaming media apps are great examples to why native apps are most often better than their HTML-based siblings. Netflix, Spotify, Youtube, Viaplay… the snappiness and excellent user experience and user interface design in these apps are extremely difficult characteristics to achieve using HTML only. Furthermore, the most popular apps are designed to do a few things extremely well, they are not all over the map with radically different features and content. This scoping aspect sets the app apart from a Web solution which excels in browsing and spanning across a broader scope of features and content dressed up in Web.

To conclude… if your site doesn’t render well on phone or tablet, you need to start your journey to responsive web design. After that, if you want to enable a long lasting experience with your customers, in narrowly scoped and beautifully designed solutions, you also need to be present in the channel where there is most Internet traffic: mobile apps.

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Launching “Digital Business Watch”

I’ve been meaning to start “Youtube”-ing for quite some time but never got around to start. The reasons have mostly been a fear to make mistakes and not being perfect from the first moment. Well, today I decided to just jump and not worrying about making mistakes. Below is my first video. I’ll be calling this my “Digital Business Watch”. I get to meet companies in many countries and in all sectors, and will use my Youtube-channel to reflect and share. You’ll see that things won’t be perfect immediately (a couple of “sound spikes”) and my English is quite Swedish, but bear with me. I’ll work on it. Also, I’ll be trying out a few different formats and lengths.

The background of this first video is a call I got this morning from a colleague in Sogeti Netherlands. He had been in touch with a client wondering about how to deal with the risk of cross-channel cannibalizing, meaning how to deal with losing revenue in one channel (for example the web) if the customer decides to transact in another channel (for example mobile web/app). The question also had some web vs app-aspects to it, and essentially I am saying that responsive web design is critical and context-driven apps can add significant value to existing customers. So, I’ll be sharing my responses with all of you now and in the future…!

Continue Reading · 0 · Categories: Apps, Mobile, Omnichannel, RWD

Best of Responsive Web Design

The most important mobile investment your company can do in 2013 is to go responsive, if you haven’t already.

We’ve come a long way in a very short time. Today, even the largest sites have been redesigned from the ground to be responsive, adapting its appearance depending on screen size. It wasn’t long ago that just a few sites had a sibling, parallel mobile site, and even more recently that many companies decided to take the app path to reach their mobile users and thus ignoring users surfing to their sites using mobile devices.

The mobile sites of the past had the disadvantages of the complexity of multiple site maintenance and losing the ability to use the same links across channels. Apps with the purpose of just providing web like content created disconnected islands and forced the developers to maintain apps across different platforms at a high cost and for very little value.

Responsive Web Design has emerged almost as the universal answer to the question:

“How do we reach our mobile users across screen sizes, browsers and platforms, with web content and functionality?”

At the Swedish Internetworld’s annual Top 100 Web Sites award gala, the project teams behind the winning sites in every category came on stage to receive their awards. When asked what their plans for 2013 was, the most common answer was:

“We’re going responsive!”

So, what does it look like? Well, it’s easy to check it out yourself. You don’t even have to have a smartphone. The sites below are my favorite responsive sites. Visit the sites and just resize the browser window, and you’ll see how the the navigation and content fluidly gets rearranged to still make sense.


The Next Web’s site on iPhone5
If you are looking for even more inspiration, you can follow my “Responsive Web Design”-board here…

Continue Reading · 1 · Categories: Mobile, RWD