Tag Archives | apple

Apple gets serious on mobile payments

For years we’ve been waiting to see what cards Apple actually holds in mobile payments. It’s getting more and more likely that they will play their hand on the “iPhone 6” event on September 9th.

Analysts expect Apple to introduce mobile payments services and features using short-range secure communication technology  (NFC) built directly into the new iPhone. A likely security authorising feature would be the Touch ID fingerprint sensor that made its debut in iPhone 5.

Rumors have it that the three big credit card companies (MasterCard, Visa and American Express) already have signed deals with Apple supporting “iPhone 6” contactless payments. If these rumors are true, they can potentially turn the 800 million credit card details already attached to iTunes accounts into mobile payment instruments.

I don’t know if these rumors have any substance. Even if they do, we know that succeeding in mobile payments takes more than a phone and credit card linking. Assuming that Apple manages to solve mobile payment infrastructure without significant investments in the channel (I don’t believe we’ll see Apple branded machines by store counters, instead we’ll more likely see a “iOS-device to iOS-device”-solution), it takes volume adoption throughout sectors in global markets. It also needs to address either competition and/or collaboration with banks.

That said… it would not be the first time Apple enters into a complex market, that others (including Google) already have tried addressing without succeeding, and succeed in the first blow. Looks like there’s more to anticipate than just a new phone and watch…

For more details, check out the following articles:

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Mobility in Healthcare (video)

Mobility has the potential to substantially improve healthcare by both making care processes more efficient and by providing up to date information at the point of critical decision making. This was the theme at the “Mobility in Healthcare” event organized by Apple Sweden in which we participated, together with our partners Atea and Precise Biometrics.
Here’s a brief video that outlines value adding solutions based on Sogeti mobility services, SAP mobility platforms and the Tactivo case! An English version of the video is on its way!

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The Apple event highlights in bullet points

The Apple event held on Oct 23 included a number of announcements. In bullet points:

  • Info: 200 million devices running iOS6
  • Info: 35 billion apps downloaded
  • Info: 6.5bn dollars to developers
  • Info: Macs have outgrown the PC market 6 years straight.
  • Info: iMac is the #1 desktop PC in the US, Mac Book is the #1 laptop PC in the US
  • Product: New Mac Book Pro 13inch with Retina (thinner, lighter, faster, FaceTime HD camera)
  • Product: New Mac Mini (up to 16GB RAM, Quad Core i7)
  • Product: New iMac (edge to edge glass, 80% thinner, 27inch and 21.5inch, FaceTime HD camera, up to 32GB RAM, i7 Quad Core, 768 GB SSD, Fusion Drive, more energy efficient)
  • Product: Fusion Drive (combined HDD and SSD)
  • Info: 100 million iPads sold
  • Info: 91% of tablet web traffic by iPads
  • Product: New iBooks Author version
  • Info: 94% of Fortune 500 companies in the US
  • Product: iPad 4th generation (faster A6X chip, FaceTime HD front, Expanded LTE, faster Wi-Fi, new connector)
  • Product: iPad Mini (fits in one hand, 7.2mm thin, 53% ligher than the iPad, 7.9inch, same resolution as the iPad, FaceTime HD, LTE, 16/32/64GB)
So no iTV, iCar or iHome this time, but still pretty cool announcements.

 

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The iPhone 5 launch at Tele2

Since last Friday, the iPhone 5 is in stores in Sweden, too. The Swedish operator Tele2 had invited 100+ business customer to a launch event in Stockholm. I was invited to speak the minutes before the start of sales.

The doors opened at 11.30pm and the store quickly filled up. The actual sales didn’t start until 0.00, so food and drinks were served. At around 11.45pm, I took the stage.

In my presentation I pointed out that it was a magical night. Stockholm’s main street was lit up from several stores selling iPhones and long queues of people waiting to buy. I said that this iconic phone is now five years old, and what started with a legendary Steve Jobs launch continued to become new business opportunities for every enterprise and business.

One icon became one million (app)-icons, and companies are driving significant revenue through this new channel. I gave a few examples of apps Sogeti has built and what value those materialize to the users. (You can see some of the apps on www.sogeti.com/apps)

After my brief presentation, I connected with some of the business representatives who were considering starting up new app projects. It truly is fact that there are soon apps for just about everything…

Thanks to Tele2 for a great evening and night. Hope to see you soon again!

 

 

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