Tag Archives | digital

The window for “digital”

Digital strategy, digital transformation, digital innovation… How much longer will the use of the word “digital” still be relevant? For example, is it possible, in 2017, to have a business strategy which is not “digital”? Is it time to drop the word?

Today, most organizations, have come a long way on the journey to becoming truly a digital enterprise. Radically improving customer experience through context relevant, omnichannel solutions, digital twins of products and services, accelerating their workforce with realtime analytics driven decision making, and innovating business models using platform economy principles… they use digital to drive intensified customer obsession.

However, the fact is that still many organizations have yet to take even their first steps. Still stuck in old, physical-only, ways of doing business, some seem to believe it’s enough to have a static “home page”.

I believe that in times when companies win or lose depending mostly due to their ability to excel digitally, the window for the word “digital” is still open. But we are in twilight times. The window is closing quickly. Those that didn’t get it, will be gone, and for the rest, “digital” will be just “business as usual”.

I’m giving “digital” a best before 2018. Ten months to go.

man hands touching smartphone, closeup, double exposure with modern city skyline

Continue Reading · 0 · Categories: Blogg100, Digital

Department of Justice (US) three simple digital statements

I recently came across the Department of Justice (US) site and was positively surprised to see their digital strategy pages including the open APIs they share. Note how short and distinct they summarize the strategy, in three simple statements:

  1. Enable the American people and an increasingly mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device.
  2. Ensure that as the government adjusts to this new digital world, we seize the opportunity to procure and manage devices, applications, and data in smart, secure, and affordable ways.
  3. Unlock the power of government data to spur innovation across our nation and improve the quality of services for the American people.

doj

Continue Reading · 0 · Categories: Digital

We’re hiring app wizards and UX-experts

We’re winning exciting new digital solutions projects and are always looking for experienced app developers and UX-experts, to create the magic our customers a looking for! If you want to join a world-class team working with top brands in an international context, come on in!

We’re looking for app developers that master the latest tools and frameworks, both native and cross platform. If you’re at home with iOS, Android, RWD, HTML5, CSS, scripting, and can navigate across backend programming, APIs, and cloud services… you’ll fit right in!

Our UX-team needs to grow! We are looking for the passionate one, the one that creates and makes the unthinkable, the one that wants to make genuine difference in people’s lives and change the world. If you’re experienced, as a Service Designer/interaction designer, in creating new value-adding concepts in line with strategic goals, and get excited when wireframing, visualizing, and prototyping… you’ll find soulmates here!

Regardless of you’re into design or development, you are not foreign to:

  • participatory and iterative design techniques, including observational studies (usability lab, ethnographic field studies, focus groups), interviews, usability benchmarking, A/B Testing, and other forms of qualitative and quantitative research to uncover insights, learn about user behavior, and verify design concepts
  • collaboration with product owners and scrum masters to plan, prioritize, coordinate, and conduct user requirements analysis, task analysis, conceptual modelling, and interaction design
  • working with user requirements specifications, personas, storyboards, scenarios, user flow diagrams, wireframes, design prototypes, and design specifications
  • hands-on experiences from design and prototyping tools, such as OmniGraffle, Balsamiq, Photoshop, Illustrator, Axure, etc

Are you interested to boost your career, read more here…

Continue Reading · 0 · Categories: Digital, Sogeti

Video: Relevancy, immediacy and reach

We just entered into “The You Era” and companies need to be obsessed by each customer’s individual needs and wants. Omnichannel solutions (apps, responsive webs, IoT, etc) need to be designed highly contextualized in order to maximize value. Relevancy, immediacy and reach are key characteristics.

Check out this video where I discuss digital solutions success criteria.

Continue Reading · 2 · Categories: Digital, Omnichannel, Video