Tag Archives | digitaltransformation

Excellence is 3 raised to the power of (i*e)

The formula of success, in the coming few years, is “3 to the power of i”. If you get this formula, you will improve your organization’s shot at winning.

Digital transformation evolves around extreme focus on world class digital customer experiences, operational excellence, and business model transformation. That said, you can’t succeed in any of those domains without understanding the computing concepts defined in IDC’s model of the “third platform”. In short, the first model was the mainframe, the second model was the PC model, and today we’re building solutions on top of the third platform which is far more complex and stands on four pillars:

  • Cloud
  • Mobile
  • Analytics
  • Social

So, you need to use and relate your digital solutions design to these pillars, in your organization’s transformation. Unfortunately, winning is not as easy to do only this. The future takes this one step further and you now need add the dimensions of innovation capability and emerging technologies.

How you address the topic innovation has become critical. Aspects including “open vs closed innovation”, embracing chaos in ideation and incubation, and always quickly testing ideas in real user contexts, are vital to your innovation capability. (My advise is to pick up the book “The Innovator’s Method” (by Nathan Furr and  Jeff Dyer) for a practical guide to how to succeed.)

Innovation today has a crucial relationship to emerging technologies, such as AI, conversational UI, and robotics. Forrester Research recently published an excellent model, explaining how different emerging technologies relate to each other, and when to expect them to reach their full disruptive potential. See the illustrations below.

Screenshot 2017-03-03 14.26.27

If we now put the third platform’s “Cloud, Mobile, Analytics, and Social” next to innovation and emerging technologies, the road ahead appears. You need to look at all of the intersections and work out your approach to each of them. For example:

Cloud + Mobile + Innovation + AI
Cloud + Analytics + Innovation + IoT
Social + Innovation + Conversational UI

… it’s also a simple formula to remember, if you ever are asked to quickly explain what to focus on in the coming three years!

Rendering Power Circle Hologram on black background

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Faster, cheaper, and open… Innovation

Innovation is the hottest topic in digital transformation today. It includes technology accelerators such as IoT, machine learning, robotics, new API platforms, and so on. The topic of innovation also evolves around the “who, what, and how”-questions, and it is evident that the faster, cheaper, and open you can run your innovation process, the more value you will be able to create.

The latest report and update of our digital transformation framework (“The Innovation Paradigm for the Digital Age“) dives deep into these aspects, so I recommend spending a few moments and take it to heart. Download it here…

screenshot-2016-10-28-15-54-31

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Current digital transformation topics

In the last few months, I have traveled to meet customers in Belgium, the Netherlands, Sweden, and the UK. A handful of topics seem to be in focus, regardless of country and sector:

  • Innovation
  • Digital ecosystems
  • Customer journey mapping (in a truly customer oriented way)

Below are some key questions being asked and thus also indicate where companies are spending attention in their ongoing transformation programs.

Innovation

  • How do we best work with innovation?
  • Optimal innovation processes?
  • Dedicated innovation group or everyone involved all the time?
  • Interfacing external parties, such as the startup-scene, partners, customers, etc
  • How can achieve traceability between ideas to incubate/try and our business’ core business objectives?
  • How can we experiment externally, without hurting the brand?

Digital ecosystems

  • How can we open up our products, services, operational processes, and systems, to better collaborate with the world outside the company?
  • How can we both protect our data and at the same time provide easy access to it?
  • If we don’t know how to make money (business model) from sharing data or participate in new digital ecosystems, is it at all worth the efforts?
  • What are the best API-platform management practices?

Customer journey mapping

  • How can we better understand WHY our customer buys or product/service?
  • What happens before and after that the customer has interacted with us, and how can we digitally improve those experiences?
  • How do we test the outcome of changed digital touchpoints acorss entire customer journeys?

 

 

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Mobile moments drive digital

“What should we focus on? Mobile? Omnichannel? Web? Or perhaps Internet of Things?”

The question was raised in the last few weeks in my meetings with several insurance companies and banks in Sweden, the Netherlands, and the UK. I’ll give my view in a few short bullets.

  • Your digital strategy needs to address customer engagement (external), operational processes (internal), and business model transformation.
  • SMACT needs to be injected into your products and services: Social, Mobile, Analytics, Cloud, Things (IoT).
  • An omnichannel view is critical. It’s both physical and digital.
  • Size of screen is never a basis for strategic level solutioning. Assume you need to support them all (as well as Things without screens).
  • Users need and want access to your products and services on mobile devices, and the best solutions drive relevancy from context (location, past behavior, transactions, etc) and are best modeled using “Mobile moments”.
  • “Mobile moments” is a modeling approach designed by Forrester Research and if you want to go deep, the book’s name is “The Mobile Mindshift”. The key idea is identifying that particular moment/place in time when/where the user needs and wants, and then optimize the feature set around that moment/place. In many ways, “mobile moments” drive the digital solutioning agenda today.
  • Assume that it’s just a microsecond from the “mobile moment” until it hits the company’s processes, people, and platforms. Therefore, you can’t really separate external solutions from internal. They are always connected to each other.

So, there you have some of the pieces of the digital puzzle.

 

mobilemoments

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