Tag Archives | mobile

Mobile is not a strategy – go adjectively mobile!

Isolating “mobile” and treating it a separate channel is a mistake I see many companies make. I don’t even believe that mobile in itself can be called a strategy. Instead you gain competitive advantage by viewing mobile as an inherent aspect of all your products and services.

You need to think about strategy from a product and service objective first.

  • What is the goal and purpose with your products and services?
  • What should they deliver and mean for your customers?

Answer those questions with the requirement that your customer should be able to consume what you offer from anywhere and while being mobile. But even if you deliver on that, you still have only taken a small step.

To be successful, you need to think of what new products and services you can offer just because they are available anywhere and through any connected objects. At this point in time you will realize that “mobile strategy” is fundamentally about injecting true mobility into product and service definitions. It then becomes a matter of business strategy.

This brings me to a term I  like: “adjectively mobile”.

“Adjectively mobile” means reclaiming the actual definition of the word mobile. “Mobile” means being movable, it’s about motion. Today many associate the word “mobile” with a mobile device. In some languages, the word “mobile” and “mobile phone” can even be interchanged (for example in Swedish). I believe this thinking is standing in the way of progress.

Truly mobile products and services goes way beyond smartphones and mobile devices. Imagine when all objects around you get connected and start to communicate with you and other objects (from wearable technology to controlling technology with your mind) . We are just about to witness an incredible transformation of society, triggered by the next step of IT. Some call it “The Internet of Things“. I call it “adjectively mobile”, bringing the meaning of the word “mobile” back from substantive (phone/device) to adjective (movable), ie products and services that are easily accessible while you are moving and  don’t necessarily require your attention or hand control.

In ten years, when we look back at 2013, we will say:

The smartphone was to IT what the telegraph and light bulb were to electricity!

Just as the telegraph and light bulb made it clear to everyone that electricity is incredibly valuable, the smartphone has made it clear to many that being connected while mobile (adjectively mobile) is very useful. The smartphone made online services ubiquitous and mass market, and has many expect 24/7 availability of personalized products and services.

Today we don’t think much about all the uses of electricity around us, but it’s obviously everywhere and delivers value to us without us having to interact with it directly. This is where mobile solutions are heading also: adjectively mobile and ubiquitous.

So, in conclusion, “mobile” is not a strategy in itself. You need to figure out what your products and services need to deliver and mean to your mobile customers, make your connected offer adjectively mobile. When you deliver on that, you’re on top!

Continue Reading · 0 · Categories: InternetOfThings, Mobile, Thought

Winning in emerging markets

Lenovo is the only PC maker that didn’t see its shipments decline in Q1. Their secret? Brazil and China.

IDC released their “Worldwide PC Shipments” report a couple of days ago. In summary, the total PC shipments was down -13.9% compared with Q1 2012. Everyone experienced a decline, including Apple (which obviously competes with their own iPads), except for Lenovo. If you dive a little deeper into the report and into Lenovo’s business, you’ll find the primary reason why they excel:

They have for a long time been paying attention to emerging markets such as Brazil and China, where the PC market is still growing rapidly. Read more here…

Regardless of what industry you are in, there’s a high probability that it will develop in the same direction: a decline in the United States, Europe, and Japan, can very well be handled better if you are already present and active in Brazil and China (and India and Russia, too). So, what are your emerging market strategies? Have you already partnered with local distributors and service providers? Have you already run a local pilot project? Are your sites and apps localized into local languages? The list of basic questions and following action plans don’t have be much longer than that. Get started and go Brazilian and Chinese.

Continue Reading · 0 · Categories: Market, Mobile

Three key disciplines in mobile projects

Mobile solutions, apps or mobile webs, rarely stand isolated from business processes and line-of-business systems. In order to optimize the ROI in mobile projects, it’s therefore important to make sure the three key disciplines are in place when starting:

  • Sector insights – Understanding of  the specific opportunities  and challenges, rules and regulations, and best practices in the particular sector the company operates in is critical.
  • Business Process Management (BPM) – Aligning and optimizing business processes requires deep knowledge in change management and organizational theory.
  • Mobile solutions design, development and testing – The art of system design, including integration, user experience design, development and testing is in constant change and the best in this field are the craftsmen and women of IT.

You can’t deliver the best app or mobile web with only one or two of these disciplines represented in the project. While I am always seeking the most efficient and to the point approach, looking for the shortest path, my experience is that any shortcut in these three areas will eventually come back to haunt you.

The following questions can help you focus on the right aspects of your mobile projects:

  • What are the best practices in the sector? What opportunities can be found in the intersections between the latest technologies and sector specific needs?
  • What processes can be accelerated by mobile solutions? How can the organization collaborate more efficiently using new solutions?
  • What systems need to be integrated to support and consolidate flow of information and functionality to mobile users? Do you use the practice of storyboarding and mockups to mold user requirements before developing? Have you implemented a mobile testing practice to make sure that you verify functionality, usability and performance across platforms and form factors?

Continue Reading · 0 · Categories: Mobile

Novell shows muscle

Tomorrow morning, I will speak at a Novell Mobility event in Stockholm. During my preparations for the event, I browsed through Novell’s suite of mobile products and it starts to look pretty complete.

At the core of Novell’s mobile platform is ZENworks Mobile Management with mobile device management and BYOD features. Beside this core, Novell has is working on an enterprise grade “Dropbox” solution called Filr. The product is still in beta and is scheduled for release in Q2 2013. Finally, Novell wouldn’t be Novell if they didn’t offer a strong printing solution for mobile devices, iPrint, which also is still in beta.

Once these pieces are available, Novell will be a relevant player in a market that so far has been dominated by SAP and then some niche players. Looking forward to the coming few months and what it all will look once released!

 

Continue Reading · 0 · Categories: Mobile, Novell

Best of Responsive Web Design

The most important mobile investment your company can do in 2013 is to go responsive, if you haven’t already.

We’ve come a long way in a very short time. Today, even the largest sites have been redesigned from the ground to be responsive, adapting its appearance depending on screen size. It wasn’t long ago that just a few sites had a sibling, parallel mobile site, and even more recently that many companies decided to take the app path to reach their mobile users and thus ignoring users surfing to their sites using mobile devices.

The mobile sites of the past had the disadvantages of the complexity of multiple site maintenance and losing the ability to use the same links across channels. Apps with the purpose of just providing web like content created disconnected islands and forced the developers to maintain apps across different platforms at a high cost and for very little value.

Responsive Web Design has emerged almost as the universal answer to the question:

“How do we reach our mobile users across screen sizes, browsers and platforms, with web content and functionality?”

At the Swedish Internetworld’s annual Top 100 Web Sites award gala, the project teams behind the winning sites in every category came on stage to receive their awards. When asked what their plans for 2013 was, the most common answer was:

“We’re going responsive!”

So, what does it look like? Well, it’s easy to check it out yourself. You don’t even have to have a smartphone. The sites below are my favorite responsive sites. Visit the sites and just resize the browser window, and you’ll see how the the navigation and content fluidly gets rearranged to still make sense.


The Next Web’s site on iPhone5
If you are looking for even more inspiration, you can follow my “Responsive Web Design”-board here…

Continue Reading · 1 · Categories: Mobile, RWD