Today I gave a keynote presentation at Sogeti Inspiration Day, Orebro (Sweden). The theme was Internet of Things and omnichannel solutions. It was great to see so many customers, partners and colleagues meet up at beautiful Elite Stora Hotellet.
In the presentation, I made the following key remarks:
- New solutions are always consumer driven first. We can learn so much by studying what works in consumer categories,when we design business solutions.
- Context drives business relevancy in new channels
- User experience design benefits from understanding the user’s state of mind when in a typical usage scenario
- The Internet of Things drives an avalanche of new innovation which in turn creates a foundation for potentially new business models
I’ll upload a video from the presentation as soon as I get back home! Stay tuned!