I’m continuing the search for what major brands are doing with mobile access to products, services, and information. I’ll make one post for each country (so these major Dutch brands are a repeat from a previous post).

I recently did a brief study of major Dutch brands that uses an iPhone app to extend products, services and/or brand. The following sites and corresponding apps are from some of the largest Swedish brands. There are two strong trends among the major brands: they choose…

It seems as if the iPhone has won the hearts of most major brands. Tomorrow I am giving a presentation to hundreds of IT-professionals in the Netherlands. As preparation I went through some of the largest Dutch brands and checked what they were up to….