The iPhone 5 launch at Tele2

Since last Friday, the iPhone 5 is in stores in Sweden, too. The Swedish operator Tele2 had invited 100+ business customer to a launch event in Stockholm. I was invited to speak the minutes before the start of sales.

The doors opened at 11.30pm and the store quickly filled up. The actual sales didn’t start until 0.00, so food and drinks were served. At around 11.45pm, I took the stage.

In my presentation I pointed out that it was a magical night. Stockholm’s main street was lit up from several stores selling iPhones and long queues of people waiting to buy. I said that this iconic phone is now five years old, and what started with a legendary Steve Jobs launch continued to become new business opportunities for every enterprise and business.

One icon became one million (app)-icons, and companies are driving significant revenue through this new channel. I gave a few examples of apps Sogeti has built and what value those materialize to the users. (You can see some of the apps on

After my brief presentation, I connected with some of the business representatives who were considering starting up new app projects. It truly is fact that there are soon apps for just about everything…

Thanks to Tele2 for a great evening and night. Hope to see you soon again!




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