Video: Relevancy, immediacy and reach

We just entered into “The You Era” and companies need to be obsessed by each customer’s individual needs and wants. Omnichannel solutions (apps, responsive webs, IoT, etc) need to be designed highly contextualized in order to maximize value. Relevancy, immediacy and reach are key characteristics.

Check out this video where I discuss digital solutions success criteria.

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2 Responses to Video: Relevancy, immediacy and reach

  1. Daniel Berg March 5, 2015 at 1:06 pm #

    Some superb insights. Thanks, Andreas. Always inspiring to listen to a talk when it comes from genuine passion. If at all possible it’d be fantastic if you could share thoughts and insights from real-world projects. I’m a big fan of the digital transformation reviews over at the Capgemini website, but videos are pretty awesome and commute-friendly.

    Great stuff and I hope there’s more on the horizon! 🙂

  2. Andreas Sjostrom March 5, 2015 at 2:40 pm #

    Thanks, Daniel! Good point and idea. I agree that great examples always add strong visualization power. Will keep it mind and bring it. 🙂

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