I’ll post an App Outlook post every 3-4 weeks, summarizing state of app market from a business perspective. This is the first App Outlook post.
  • Large companies start to include apps in online strategy
  • 7+ billion app downloads, 200 000+ apps in AppStore, 40 apps installed per user
  • $1+ billion paid to developers from Apple
  • Only iPhone- and Android-users show app download and usage patterns
  • Business apps are external and customer facing (buyer team is sales, marketing and marcom)
  • Business apps are categorized into four categories: pure branding, hygiene factor, mobile aware, new opportunities
  • Analogies between early web days and early app days (today) are relevant, difference is that pace of adoption is faster today