Mobile, wearables and cross-channel solutions
You have probably already read most CES summaries and agree with the conclusion that a key trend is connected things. From mobile apps to embedded sensors, wearable technology (glasses, wristbands, watches, etc), and smart TVs, we’re heading into a reality where things become enchanted. This…
Objects Of Desire
We are spoiled, ‘consumerized’ users of technology nowadays. We expect compelling, aesthetic user experiences as a default and we want to use our own, favourite devices. If that expectation is not met, we disconnect; in our role as consumers, but just as much as enterprise…
Apps that make your travel easier
Let’s meet at Webbdagarna (“The Web Days”) in Gothenburg, September 26-27! I’ll be on stage with Massimo Pascotto, Innovation Manager at Scandinavian Airlines, to share our experiences in getting business apps into the hands of customers. We’ll shed some light on going from mobile marketing to…
Mobile is not a strategy – go adjectively mobile!
Isolating “mobile” and treating it a separate channel is a mistake I see many companies make. I don’t even believe that mobile in itself can be called a strategy. Instead you gain competitive advantage by viewing mobile as an inherent aspect of all your products and services….
Winning in emerging markets
Lenovo is the only PC maker that didn’t see its shipments decline in Q1. Their secret? Brazil and China. IDC released their “Worldwide PC Shipments” report a couple of days ago. In summary, the total PC shipments was down -13.9% compared with Q1 2012. Everyone…