Archive | Apps

Airlines, apps, and entertainment

I recently visited Microsoft in Seattle and want to share what I noticed on my way going there and back. I shot some photos and videos of the digital touchpoints and digital marketing offered by United Airline and Alaska Airlines. Mobile, apps, social media, and modern inflight entertainment… Check out the photos and video below.

Inflight entertainment. You pay $8 for your own personal tablet filled with movies, music, and games.


Watching the Hobbit. Check out the napkin. All covered with digital touchpoints marketing.


… and on the other side of the napkin: social media engagement.


By the United Airlines gate: marketing of their apps.


The latest folder about connecting to Wi-Fi and their personal device entertainment.




… and not just Alaska Airlines uses their napkins to market their digital services, so does United.

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Fitness apps

Eight months ago, I decided to lose weight and start going to the gym for the first time in my life. I was getting fat to the point where family, friends and colleagues started to tell me they noticed. Also, having passed the 40-year-mark, doctors say you are putting yourself at health risks if you don’t eat healthy and exercise regularly. Plus some ounces of midlife crisis, some would probably say.

I signed up at a gym, booked 10+ sessions with an instructor, and started to track my calorie intake. No special diets. I also downloaded a handful of apps to help keep stay focused. I have since then lost 12+ kg (26lbs) and I continue to do weight lifting and cardio two/three times per week.

The app that helped me stay on track in the beginning was LifeSum. I tracked everything I ate and did. After three months I started to know by myself how much energy I consumed and how much I spent, so I stopped tracking every day. I also purchased a Withings scale which connects to my phone and the Withings app. It tracks weight and body fat (%), and I weigh myself a few times every week. The body fat(%) calculations/measurements are only somewhat scientific, I’ve learned. The screenshot below is my weight loss since I started. I’m not so mindful of the weight now, since I am weight lifting, although I do keep track of calories.

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I also use Runtastic’s SixPack and PushUp apps, for days I don’t go to the gym. The apps contain great workout sessions to follow. See below some screenshots. The latest SixPack app even contains helpful visualizations of body fat(%). Good for comparing with the Withings scale readings and what’s in the mirror. I started at around 30+% eight months ago, heading for that 12% (trying at least).

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These apps have helped me significantly in my process, there are hundreds of more apps to check out. It’s not by chance that fitness apps and fitness related sensors are taking off. They do help in keeping your focus and attention to your goals.

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Mobile apps dominate Internet traffic

Last month was the first time ever that smartphone and tablet apps originated more Internet traffic than PCs (US data). In the article “Mobile apps overtake PC Internet usage in U.S” we learn that mobile devices originated 55% of Internet usage, which is interesting, but even more interesting is the fact that apps accounted for 47% vs 8% from mobile browsers. Clearly, users like to surf the web using a mobile browser but they prefer to go online using dedicated apps.

I am assuming most of this traffic is streaming media since traffic generated by streaming media grows almost exponentially. Streaming media apps are great examples to why native apps are most often better than their HTML-based siblings. Netflix, Spotify, Youtube, Viaplay… the snappiness and excellent user experience and user interface design in these apps are extremely difficult characteristics to achieve using HTML only. Furthermore, the most popular apps are designed to do a few things extremely well, they are not all over the map with radically different features and content. This scoping aspect sets the app apart from a Web solution which excels in browsing and spanning across a broader scope of features and content dressed up in Web.

To conclude… if your site doesn’t render well on phone or tablet, you need to start your journey to responsive web design. After that, if you want to enable a long lasting experience with your customers, in narrowly scoped and beautifully designed solutions, you also need to be present in the channel where there is most Internet traffic: mobile apps.


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Launching “Digital Business Watch”

I’ve been meaning to start “Youtube”-ing for quite some time but never got around to start. The reasons have mostly been a fear to make mistakes and not being perfect from the first moment. Well, today I decided to just jump and not worrying about making mistakes. Below is my first video. I’ll be calling this my “Digital Business Watch”. I get to meet companies in many countries and in all sectors, and will use my Youtube-channel to reflect and share. You’ll see that things won’t be perfect immediately (a couple of “sound spikes”) and my English is quite Swedish, but bear with me. I’ll work on it. Also, I’ll be trying out a few different formats and lengths.

The background of this first video is a call I got this morning from a colleague in Sogeti Netherlands. He had been in touch with a client wondering about how to deal with the risk of cross-channel cannibalizing, meaning how to deal with losing revenue in one channel (for example the web) if the customer decides to transact in another channel (for example mobile web/app). The question also had some web vs app-aspects to it, and essentially I am saying that responsive web design is critical and context-driven apps can add significant value to existing customers. So, I’ll be sharing my responses with all of you now and in the future…!

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Making travel easier – Webbdagarna 2013 (video)

Under the theme “Making travel easier”, Massimo Pascotto (Head of Innovation, SAS) and I give a presentation about the projects resulting in the smartphone and iPad apps from Scandinavian Airlines. The recording is from the event “Webbdagarna” held in Gothenburg 2013.

This is a shortened version, you can view the full video here… Several suppliers were involved in the development of the solution.

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Photographer: Niklas Hillden

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