Product development can take many paths. Three recent awesome initiatives from Lego have caught my attention. I love how the company explores digital innovation, embraces identity, and “designs lifestyle”.

To me it represents agility and approachability, combines physical and digital, and positions brand and product relevantly in higher purpose topics. These are characteristics that leaders apply across all industries.

Robotics, programming, physical meets digital
Mindstorms: https://lnkd.in/ggw_Kyy

Embracing identity
Everyone is awesome: https://lnkd.in/gyA7-r8

Lifestyle
Adidas collab: https://lnkd.in/gYw3_nE

#lego#embraceidentity#appliedinnovation#productdesign#adidas#robotics