Just as a follow up to my Tokyo-posts. Perhaps it’s time to stop marvelling over mobile and social shopping? Check out these photos from my latest visit to the local shopping mall (Nova Lund) in Lund, a small town in Sweden.

The first photo is what you’ll across the entire mall, as posters and on the floor. If you Facebook-Like the mall, you’ll get a free ice cream.

 

The mall also offers free wifi, their own iPhone app, site and Facebook-page:

 

Even the local grocery store has a Like us on Facebook poster:

 

… so, it’s not just Tokyo. It’s in small towns, in small countries, too!