Apps that make your travel easier
Let’s meet at Webbdagarna (“The Web Days”) in Gothenburg, September 26-27! I’ll be on stage with Massimo Pascotto, Innovation Manager at Scandinavian Airlines, to share our experiences in getting business apps into the hands of customers. We’ll shed some light on going from mobile marketing to…
An Innovation Lab for Ideas that Matter
The past few days I’ve been trying out the new innovative Leap Motion controller. It’s a device that enables the you to manipulate the computer’s user interface with both hands, in 3D and without touch. There is a companion Leap Motion app store in which…
Mobile is not a strategy – go adjectively mobile!
Isolating “mobile” and treating it a separate channel is a mistake I see many companies make. I don’t even believe that mobile in itself can be called a strategy. Instead you gain competitive advantage by viewing mobile as an inherent aspect of all your products and services….
Get yourself a Mobile App Factory
When Apple in May announced that 50 billion apps had been downloaded from its app store since it was launched in July 2008, many news stories focused on how difficult that made it for developers to get their app noticed and consequently to make a…
Being real on app stores
I just read some articles about hotel managers and restaurant owners faking TripAdvisor reviews for their own facilities. I use TripAdvisor a lot and agree on the fact how bad it makes the hotel/restaurant look when it’s caught. It’s just not real. App store reviews…