Tag Archives | sogeti

We’re hiring app wizards and UX-experts

We’re winning exciting new digital solutions projects and are always looking for experienced app developers and UX-experts, to create the magic our customers a looking for! If you want to join a world-class team working with top brands in an international context, come on in!

We’re looking for app developers that master the latest tools and frameworks, both native and cross platform. If you’re at home with iOS, Android, RWD, HTML5, CSS, scripting, and can navigate across backend programming, APIs, and cloud services… you’ll fit right in!

Our UX-team needs to grow! We are looking for the passionate one, the one that creates and makes the unthinkable, the one that wants to make genuine difference in people’s lives and change the world. If you’re experienced, as a Service Designer/interaction designer, in creating new value-adding concepts in line with strategic goals, and get excited when wireframing, visualizing, and prototyping… you’ll find soulmates here!

Regardless of you’re into design or development, you are not foreign to:

  • participatory and iterative design techniques, including observational studies (usability lab, ethnographic field studies, focus groups), interviews, usability benchmarking, A/B Testing, and other forms of qualitative and quantitative research to uncover insights, learn about user behavior, and verify design concepts
  • collaboration with product owners and scrum masters to plan, prioritize, coordinate, and conduct user requirements analysis, task analysis, conceptual modelling, and interaction design
  • working with user requirements specifications, personas, storyboards, scenarios, user flow diagrams, wireframes, design prototypes, and design specifications
  • hands-on experiences from design and prototyping tools, such as OmniGraffle, Balsamiq, Photoshop, Illustrator, Axure, etc

Are you interested to boost your career, read more here…

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Mobile and Internet of Things (video)

Here’s the video with parts of the keynote presentation I gave yesterday at Sogeti Inspiration Day, Orebro (Sweden). It’s about the mobile, omnichannel and the Internet of Things, and it’s in Swedish. Watch the entire video or go to each part (links below).

Continue Reading · 0 · Categories: Blogg100, InternetOfThings, Sogeti

The Internet of Things at Sogeti Inspiration Day

Today I gave a keynote presentation at Sogeti Inspiration Day, Orebro (Sweden). The theme was Internet of Things and omnichannel solutions. It was great to see so many customers, partners and colleagues meet up at beautiful Elite Stora Hotellet.

In the presentation, I made the following key remarks:

  • New solutions are always consumer driven first. We can learn so much by studying what works in consumer categories,when we design business solutions.
  • Context drives business relevancy in new channels
  • User experience design benefits from understanding the user’s state of mind when in a typical usage scenario
  • The Internet of Things drives an avalanche of new innovation which in turn creates a foundation for potentially new business models

I’ll upload a video from the presentation as soon as I get back home! Stay tuned!


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Making travel easier – Webbdagarna 2013 (video)

Under the theme “Making travel easier”, Massimo Pascotto (Head of Innovation, SAS) and I give a presentation about the projects resulting in the smartphone and iPad apps from Scandinavian Airlines. The recording is from the event “Webbdagarna” held in Gothenburg 2013.

This is a shortened version, you can view the full video here… Several suppliers were involved in the development of the solution.

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Photographer: Niklas Hillden

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Mobile, wearables and cross-channel solutions

You have probably already read most CES summaries and agree with the conclusion that a key trend is connected things. From mobile apps to embedded sensors, wearable technology (glasses, wristbands, watches, etc), and smart TVs, we’re heading into a reality where things become enchanted.

This means that companies that want to establish or maintain a competitive digital edge in their market need to reposition their solutions and ask quite different questions than they did in 2013. In fact, I believe that if you even consider asking the following questions, you are behind the curve:

  • Should we develop a mobile web site or an app?
  • Native apps or HTML5?
  • Android and/or iOS, and should we consider Windows Phone?

In my meetings last year with clients in Sweden, France and the Netherlands, these questions almost always came up. While these questions will probably still be on the agenda for some time, if you get stuck on these minor details, you’ll get run over. Asking only those questions in 2014 is like paying attention only to the wallpaper color when architecting an entire building.

We are moving away from a situation where you only have two channels in which you interact with your users and customers, the desktop web and smartphone targeted solutions. In 2014, we are heading into situation where customers start to expect true cross-channel experiences which include desktop, mobile, wristbands, glasses, cars, TVs, homes, places, clothes, umbrellas, instruments, kitchenware, sport equipments… yes, any object you can think of.

In technical terms, a true cross-channel experience connects information and functionality across all these channels in a consistent and logical way, adhering to the strengths and rationale to each unique channel. This is different from the old silo’ed multi-channel solutions  which force the user to stay in one channel through out a usage experience. Instead, the aim is to making sure the user can move from one channel to another while maintaining session state, profile characteristics, keeping core features and information updated in all channels while adding only channel unique aspects to the experience.

I recommend focusing on and acting in the following three areas early in 2014:

  • Establish or strengthen your Digital Center of Excellence – take control of solution roadmap and innovation management with a full strength team consisting of representatives from the board, business owners, sales and marketing, and IT. Digital transformation is about both increasing leverage of digital solutions and improving business transformation management enabled by innovation, on an ongoing and continous basis. A Digital Center of Excellence is the core team driving this digital transformation.
  • Solution characteristics – Define and make sure your solutions consistently adhere to a common set of solution characters across all channels. Use and model personas and usage maps to understand where and how your new solutions can drive value for your customers.
  • Solution architecture – Define channels (types of objects used to reach your products and services) , touch points (instances of functional solutions), services platform (the digital gateway used to coordinate experiences across channels), and integration with legacy systems, in a structured and organized manner and make sure all projects consume functionality and information through well-defined technical interfaces.

It’s clear that the mobile revolution, smartphones and apps, was just a stepping stone. It opened our eyes to the value of being connected from anywhere. The value of connectivity and access to products and services will rapidly increase with the increasing number of new interaction channels. Mobile solutions delivered through smartphones will continue to be a critical channel that cannot be overlooked or neglected, and you need to have a clear strategy on how to address mobile solutions, but this strategy must be a part of something bigger: an ongoing digital transformation of your business and true value-adding cross-channel solutions.

Continue Reading · 0 · Categories: InternetOfThings, Mobile, Sogeti