Mobile is not a strategy – go adjectively mobile!
Isolating “mobile” and treating it a separate channel is a mistake I see many companies make. I don’t even believe that mobile in itself can be called a strategy. Instead you gain competitive advantage by viewing mobile as an inherent aspect of all your products and services….
My secret sauce (staying on top)
Working with clients in many different sectors and geographies can be challenging. Keeping up with trends and what my clients’ competitors are up to is critical in being a consultant. These are my main tools in staying on top of what’s going on: Twitter – With…
Meetings on Mobility – Part 1
The past two years, I have met literally hundreds of mobility clients, some of the largest companies in the world. As an advisor and consultant, I’ve met the CIOs, CEOs, marketing directors, IT-managers… almost everyone, including the janitor. (I sometimes shoot a photo of the meeting…
2012 in review (yes, already)
Fast forward one year. We’re just in 2013. The following are the highlights of 2012: the app was established as a business critical channel for client interaction business apps were used primarily for transactions, selling products and services, and strengthening brand from company internal perspectives,…
Friday quiz: What company reinvented what in the last three years?
There’s been a lot of reinventing (and inventing) going on the last three years. Can you figure out who did what? What company reinvented the telecom industry by providing handset makers an open platform, leading to the retirement of countless proprietary platforms and leading to…