DIY Internet of Things
You get nothing less than an avalanche of innovation when you combine best-of-breed in the current tech trends: the Internet of Things, 3D-printing, wearables and connected, embedded sensors, are starting to come together in easily available and affordable do-it-yourself kits. Everybody is about to become…
Video: Customers moving across digital and physical channels
Customers move across digital and physical channels in the process of buying. Inspiration, product research, purchasing and service… all these steps often involve several touchpoints. Strong omnichannel strategy and architecture are fundamental pillars of successful customer interactions.
Context drives app relevancy
What features make sense to make available to mobile users? The answer is often found in context. The more contextual information you can use in the interaction with the user, the better. Consider how the following apps leverage context to draw from sources and then add…
Elegance attracts and app design
Successful apps have a number of common characteristics. Apart from the obvious, such as relevant functional scope and context-relevance, I believe that elegance is the most fundamental. Never before have non-designers been so engaged in concept and design discussions as today. Elegance attracts. I’m collecting great…
Mobile retail is more than shopping on the go
To fully realize the potential of mobile retail it’s critical to not think of mobile as just shopping on the go. In one of the latest reports from the analyst firm Forrester, Johanna Marcus (Sephora’s director of mobile and digital store marketing), states that mobile…