Video: Relevancy, immediacy and reach
We just entered into “The You Era” and companies need to be obsessed by each customer’s individual needs and wants. Omnichannel solutions (apps, responsive webs, IoT, etc) need to be designed highly contextualized in order to maximize value. Relevancy, immediacy and reach are key characteristics. Check…
Making travel easier – Webbdagarna 2013 (video)
Under the theme “Making travel easier”, Massimo Pascotto (Head of Innovation, SAS) and I give a presentation about the projects resulting in the smartphone and iPad apps from Scandinavian Airlines. The recording is from the event “Webbdagarna” held in Gothenburg 2013. This is a shortened…
Scandinavian Airlines – the app (video interview)
Scandinavian Airlines released their much awaited app recently and it’s currently one of the most downloaded apps in the Nordic app stores. I got a chance to meet with Massimo Pascotto, Innovation Manager at SAS, for a quick chat. Massimo manages the product and in…