Tag Archives | webbdagarna

Apps that make your travel easier

Let’s meet at Webbdagarna (“The Web Days”) in Gothenburg, September 26-27! I’ll be on stage with Massimo Pascotto, Innovation Manager at Scandinavian Airlines, to share our experiences in getting business apps into the hands of customers.

We’ll shed some light on going from mobile marketing to sales, what to keep in mind when designing apps and even give you a glimpse into what’s cooking in the Innovation Lab. Here’s a short intro video…

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Apps on Webbdagarna (Web Days)

Tomorrow I will give a talk on Webbdagarna. The event draws 1,000 online/web/marketing/IT gurus. And me.

I’ll say a few words on apps. Like that they weren’t really planned. They just happened, like most other major shifts in culture. We predicted but we never knew when the stars would align. Not even Steve Jobs knew, he admitted.

So, now we have a new channel for business development. Marketing. And new ways to provide users mind blowing new tools. Some businesses strike gold. Some don’t.

The two hottest trends are apps for transactions and apps for BI. And it takes app strategy to win.

And I’ll say that mobile web vs native app is a brain dead discussion. Do both. No time for religion, not even the HTML5 one.

… and I will play the flute.

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