My mistake and gender equality
I feel ashamed. I made an embarrassing mistake. I will do my best to have it never happen again. A few weeks ago I got thinking about events at which I speak. I thought about the unbalance of male vs female speakers. In our industry,…
Video: Relevancy, immediacy and reach
We just entered into “The You Era” and companies need to be obsessed by each customer’s individual needs and wants. Omnichannel solutions (apps, responsive webs, IoT, etc) need to be designed highly contextualized in order to maximize value. Relevancy, immediacy and reach are key characteristics. Check…
Mobile moments drive digital
“What should we focus on? Mobile? Omnichannel? Web? Or perhaps Internet of Things?” The question was raised in the last few weeks in my meetings with several insurance companies and banks in Sweden, the Netherlands, and the UK. I’ll give my view in a few short bullets….
Innovation @ Home
Digital revolution is not the result of new tools. It’s driven by a fundamentally changed information behavior. Always connected, always moving around in a digitally contextually enriched augmented reality, always present in two different worlds – the physical and digital. We’re taking the tools for granted, it’s not…
Airlines, apps, and entertainment
I recently visited Microsoft in Seattle and want to share what I noticed on my way going there and back. I shot some photos and videos of the digital touchpoints and digital marketing offered by United Airline and Alaska Airlines. Mobile, apps, social media, and…