Video: Relevancy, immediacy and reach
We just entered into “The You Era” and companies need to be obsessed by each customer’s individual needs and wants. Omnichannel solutions (apps, responsive webs, IoT, etc) need to be designed highly contextualized in order to maximize value. Relevancy, immediacy and reach are key characteristics. Check…
Video: Customers moving across digital and physical channels
Customers move across digital and physical channels in the process of buying. Inspiration, product research, purchasing and service… all these steps often involve several touchpoints. Strong omnichannel strategy and architecture are fundamental pillars of successful customer interactions.
Mobile retail is more than shopping on the go
To fully realize the potential of mobile retail it’s critical to not think of mobile as just shopping on the go. In one of the latest reports from the analyst firm Forrester, Johanna Marcus (Sephora’s director of mobile and digital store marketing), states that mobile…
Launching “Digital Business Watch”
I’ve been meaning to start “Youtube”-ing for quite some time but never got around to start. The reasons have mostly been a fear to make mistakes and not being perfect from the first moment. Well, today I decided to just jump and not worrying about…
Digital convergence requires transformation and omnichannel solutions
A significant shift of digital focus has happened in just the last few months. Not long ago we found that customers were busy catching up in the mobile channel. Most companies had then already implemented business critical features on external and internal web sites, and…