Airlines, apps, and entertainment
I recently visited Microsoft in Seattle and want to share what I noticed on my way going there and back. I shot some photos and videos of the digital touchpoints and digital marketing offered by United Airline and Alaska Airlines. Mobile, apps, social media, and…
Fitness apps
Eight months ago, I decided to lose weight and start going to the gym for the first time in my life. I was getting fat to the point where family, friends and colleagues started to tell me they noticed. Also, having passed the 40-year-mark, doctors…
Mobile apps dominate Internet traffic
Last month was the first time ever that smartphone and tablet apps originated more Internet traffic than PCs (US data). In the article “Mobile apps overtake PC Internet usage in U.S” we learn that mobile devices originated 55% of Internet usage, which is interesting, but even…
Launching “Digital Business Watch”
I’ve been meaning to start “Youtube”-ing for quite some time but never got around to start. The reasons have mostly been a fear to make mistakes and not being perfect from the first moment. Well, today I decided to just jump and not worrying about…
Making travel easier – Webbdagarna 2013 (video)
Under the theme “Making travel easier”, Massimo Pascotto (Head of Innovation, SAS) and I give a presentation about the projects resulting in the smartphone and iPad apps from Scandinavian Airlines. The recording is from the event “Webbdagarna” held in Gothenburg 2013. This is a shortened…